Parking in IDNs

Examining parking pages and low quality content

Identifying low quality content

People often register a domain name when they first think of an idea for a new business or venture. An active site may take months or years to take shape. During this period, the domain name may not resolve at all, or may point to a single page or parking site. Single page and parking sites are usually pro-forma with identical or similar wording. Parking sites are sometimes associated with pay-per-click activity to monetise web traffic.

We group single page and parking sites together (termed ‘parking’ sites) as evidence of low quality content, and eliminate these sites from further language analysis.