Uptake vs Expectations

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Registry confidence in IDNs as a product is essential if IDNs are to thrive in the marketplace. Confidence in a product drives investment, likelihood of product promotions and can contribute to the long-term viability of a product.

During our 2019 survey, measuring opinions at December 2018 we had 55 responses to the question “How does the uptake of IDN registrations relate to your expectations?”. The number of responses is consistent with previous years.

The period 2011-2018 has seen a decline in registries’ opinions about the level of uptake of IDNs in relation to expectations from a high point of 2.9 (2011), suggesting that confidence in IDN uptake is relatively lower than it was between 2010-2012.

The overall average score, 1.98 (out of a potential maximum of 5), indicates that registrations of IDNs are underperforming compared with registries’ expectations. The average for 2018 is at its lowest since our survey began in 2010.

7% of registries who responded to the survey told us that uptake of IDNs was very good or exceeded their expectations, 10% lower than in the previous year (17%), and far below the high point of 30% for 2011.

At the other end of the scale, 34% of registries indicated that uptake of IDNs was below or far below expectations (a slight decline in industry confidence since the previous year’s result of 32%).

A caveat in this qualitative survey is that the number of responses is low. Therefore, small changes in numbers can have a comparatively large effect on percentage differences.