Uptake vs Expectations

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Registry confidence in IDNs as a product is essential if IDNs are to thrive in the marketplace. Confidence in a product drives investment, likelihood of product promotions and can contribute to the long-term viability of a product.

During our 2018 survey, measuring opinions at December 2017 we had 58 responses to the question “How does the uptake of IDN registrations relate to your expectations?”. The number of responses is consistent with the number of responses for the 2013, 2014, and 2016 surveys, and 12 higher than the 2015 survey.

The period 2011-2017 has seen a decline in registries’ opinions about the level of uptake of IDNs in relation to expectations from a high point of 2.9 (2011), suggesting that confidence in IDN uptake is relatively lower than it was between 2010-2012.

The overall average score, 2.19 (out of a potential maximum of 5), indicates that registrations of IDNs are slightly underperforming compared with registries’ expectations. The average for 2017 is at its lowest since our survey began in 2010.

15% of registries who responded to the survey told us that uptake of IDNs was very good or exceeded their expectations, 3% higher than the equivalent responses in the previous year (12%), but a long way below the high point of 30% for 2011. Even with this slight increase in positive scores, the lower average score is a result of the increase in the negative scores compared to 2016.

At the other end of the scale, 33% of registries indicated that uptake of IDNs was below or far below expectations (a more negative score compared with 27% for 2016).

A caveat in this qualitative survey is that the number of responses is low. Therefore, small changes in numbers can have a comparatively large effect on percentage differences.