Each year, the research team analyses the way that IDNs are used. This involves tracking the rate of active nameservers, and then looking at how many IDNs resolve to web content (‘active web content’).
For language analysis, our data sample was the same: 2.3 million IDNs, comprising gTLDs and .eu.
We found that on average, 37% of IDNs (regardless of level) had active web content, an increase of 7% since last year’s analysis (30%).
The analysis shows that the rate of active web content varies between TLDs. For example, 68% of IDNs under .eu (second level) have active web content, whereas fewer than 10% of IDNs under .网址 and .我爱你 (top level) and .mobi, .top and .wang (second level) appear to have active web content.
As in previous years, we see that the percentage with active web content is lower than the percentage with active nameservers. While measuring active nameservers can be fairly objective (ie presence or absence of A records), the results for measuring active web content can be affected by connection speeds, and methodology (ie how many seconds before time-out, how much text is required to determine the language of content). These differences make it more challenging to make like-for-like comparisons year on year.